In 2007, Romania will be joining the European Union. But the major international retailers are already increasing their presence in the country, and Romanian consumers - especially those aged 15-49 - are turning to western brands and products.
With 21.7 million inhabitants, Romania is the second most populated country - behind Poland - in Central and Eastern Europe. Its potential consumer market is mainly composed of people living in the capital Bucharest and in the 36 medium-size towns of 100,000 inhabitants.
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