With a potential market of 102 billion dollars, Russia's "biggest buyers" spend up to 80% of their earnings on consumer goods. Since 2000, the number of specialised chains, supermarkets and shopping centres has increased in Russia , and they are now targeting the working and middle classes.
The Russians' purchasing power is improving, meaning consumer habits are changing. Retail shops are no longer reserved for the richer customers - as in the 90's - but are seeking to attract people who enjoy buying foreign products and brands in order to set themselves apart from others.
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The Russians' purchasing power is improving, meaning consumer habits are changing. Retail shops are no longer reserved for the richer customers - as in the 90's - but are seeking to attract people who enjoy buying foreign products and brands in order to set themselves apart from others.
